This Privacy Policy describes how Darcy Marks London® (“Darcy Marks London®“, “we”, “us”, or “our”) collects, uses, and shares information about you when you visit our website https://www.darcymarkslondon.com/ (“Website”), use our mobile application (“App”), or otherwise engage with us.
Please take a moment to review this Privacy Policy carefully. By visiting our Website, using our App, or otherwise interacting with us, you agree that your personal information will be handled as described in this Privacy Policy. Your use of our Website or App, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use.
What Information We Collect
We collect information about you directly from you and automatically through your use of our Website or App.
Information You Provide to Us
The information we collect from you depends on how you use our Website and App. You provide some of this information directly when you sign up for a Darcy Marks London account, make a purchase, participate in promotions, complete surveys, request customer support, or otherwise communicate with us. This information may include:
- Contact information (such as your name, mailing address, email address, and phone number)
- Payment information (such as your credit or debit card number, bank account number, and billing address)
- Shopping preferences and order history
- Product reviews and ratings
- Photos, videos, and other user generated content you submit
- Social media handles and profile information (if you interact with us through social media)
- Demographic information (such as your gender, age, country, and preferred language)
If you contact our customer care team, we may collect additional information such as records of those conversations.
Information Collected Automatically
We also automatically collect information about you through cookies and other tracking technologies when you interact with our Website or App. This information may include:
- IP address
- Browser type and settings
- Operating system
- Pages you view and links you click
- Website traffic and usage trends
- Referring site details
- Device type and settings
- Date and time stamps
- Geolocation data
This information allows us to understand user behavior and improve your browsing experience. We collect this information through cookies, web beacons, pixels, and other technologies.
How We Use Your Information
We use your information for the purposes described in this Privacy Policy and as otherwise described at the time of collection. We use your information to:
- Provide, operate, and improve our Website and App
- Process and fulfill orders
- Communicate with you
- Send marketing emails and promotional offers
- Personalize your experience
- Request ratings, reviews, surveys, and other feedback
- Conduct research and analysis
- Maintain security and prevent fraud
- Comply with legal obligations
How We Share Your Information
We share your information with third parties in limited circumstances, including:
- Service Providers: We may share your information with third party companies and individuals that provide services on our behalf, such as order fulfillment, payment processing, customer service, website operation, and promotional offers or events. These service providers are only provided with the information necessary to perform these services and are contractually bound to maintain confidentiality and not use your information for any other purpose.
- Legal Requirements: We may disclose your information to comply with applicable legal obligations, such as responding to a subpoena or court order. We may also share your information to establish or exercise our rights, protect our property or safety, defend against legal claims, or as needed in a bankruptcy or reorganization event.
- Sale or Transfer: If Darcy Marks London undergoes a merger, acquisition, reorganization, bankruptcy, or sale of some or all of its assets, your information may be sold or transferred as part of that transaction. You will have an opportunity to opt out of any such sale or transfer if your personal information is included. We will notify users of any such sale or transfer (and related opt-out opportunity) by email and through a notice on this Website.
- Anonymized Data: We may share anonymized data and statistics with third parties for analysis, research, and other legitimate business purposes. This information does not identify individual users.
We do not share your personal information with third parties for their own marketing or commercial purposes. Other than the limited situations outlined above, we will only share your information with third parties with your explicit consent. You should carefully review the privacy policies of any third parties you interact with on or through our Website or App to understand how they collect, use, and share your information.
Third Party Services
We integrate with third party services that may access or collect information about you:
- Social Media Features: Our Website may include social sharing features and other integrated tools (such as Facebook comments and Twitter tweet buttons). Your interactions with third party features are governed by the privacy policy of the company providing such features.
- External Links: Our Website and App may contain links to third party websites and services not operated or controlled by us. We are not responsible for the privacy practices of any websites or services directly linked to our Website or App. We recommend you review the privacy statements of those third party websites to understand how your information may be collected, used, shared and disclosed.
- Advertising Partners: We may allow third party advertising partners to collect information about your browsing activities over time and across different sites when you use our Website or App. This information allows advertising partners to deliver targeted advertisements that they believe will be relevant to you. These advertisements may appear on our Website or App or on other sites and apps.
- Analytics: We use Google Analytics, Adobe Analytics and other third party analytics services to help analyze usage and traffic for our Website and App. These services may access your information only in connection with performing services on our behalf. They are contractually obligated not to share or use your information for any other purpose.
We do not authorize third parties to collect your personal information through our Website or App for their own commercial purposes. Any third party services collecting your personal information will be identifiable or identified at the point of data collection or in this Privacy Policy.
Your Choices & Rights
You have certain rights and choices when it comes to managing your personal information. These include:
- Access: You may request access to the personal data we hold about you. You may also request a copy of the information we have collected about you.
- Correction: You have the right to request that any incomplete or inaccurate personal information we hold about you be corrected.
- Deletion: You may request that we delete your personal data from our systems and records. We will attempt comply with such requests unless certain information must be retained for legal obligations or legitimate business purposes.
- Restrict Processing: You may ask us to restrict or limit our processing of your personal information when we are not legally required to process such information.
- Object to Processing: You may object to our processing of your personal information based on legitimate interests or direct marketing purposes.
- Portability: You have the right to receive a copy of certain personal information we maintain about you in a portable, readily usable format and to have such information transmitted to another entity.
- Withdraw Consent: If you have provided your consent to allow us to process certain categories of personal information, you have the right to withdraw your consent at any time. Please note this will not impact the lawfulness of previous processing based on your prior consent.
- Right to File Complaint: You have the right to lodge a complaint regarding our privacy practices with the applicable supervisory authority.
We will consider and respond to all requests in accordance with applicable laws. To exercise any of these rights, please contact us as indicated under “Contact Us” below.
Data Retention
We retain personal information only for as long as necessary to fulfill our business purposes, contractual obligations, and legal requirements. We have policies and procedures in place to manage the retention and secure destruction of personal information no longer required. The length of time we keep information varies based on the purpose for collection as described in this Privacy Policy.
Data Transfers
Darcy Marks London operates internationally. When you use our Website, App, or engage with us, your personal information may be collected, transferred, and stored in countries outside of your resident jurisdiction. By using our services or providing us with your information, you consent to the collection, international transfer, storage, and processing of such information outside your country of residence.
We utilize appropriate safeguards to help ensure the lawful and secure transfer and processing of personal information across borders. To the extent required under applicable law, when we transfer personal data across borders we will obtain your consent and take steps to ensure adequate protections are in place with respect to the protection of such information.
Security
We aim to protect your personal information through technical and organizational security measures. We seek to maintain appropriate safeguards to protect the security, integrity, completeness, and confidentiality of your personal information and urge you to take steps to keep your personal information safe as well. However, no information system or transmission of data can be guaranteed to be completely secure. We cannot guarantee the complete security of your information.
Children’s Privacy
Our Website and App are not directed to children under 18 and we do not knowingly collect personal data from children under 18 without obtaining parental consent. If you believe your child has provided us with personal information without your consent, please contact us. If we become aware that a child under 18 has provided us with personal data without parental consent, we will take steps to delete such information.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our Website and App. If required by law we will also provide notification of changes in another way that is reasonably likely to reach you, such as via email or another manner through the App or Website. Any modifications will become effective when posted unless otherwise indicated.
Your continued use of our Website or App following the updating of this Privacy Policy will constitute your acceptance of those changes. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Us
If you have any questions about our privacy practices or this Privacy Policy, or to exercise any of your rights as described in this Privacy Policy, please contact us at:
Darcy Marks London
Attn: Privacy Officer
123 London Lane
London, UK, A1B 2C3
Email: [email protected]
Phone: +44 20 7946 0000
California Privacy Rights (CCPA)
The California Consumer Privacy Act provides additional rights to California residents. These rights are subject to certain exceptions under applicable law.
Right to Know: You have a right to know what personal information we collect, use, and disclose about you. You also have the right to access such personal information.
Right to Request Deletion: You have the right to request the deletion of your personal information we collect or maintain.
Right to Opt-Out of Sale: You have the right to opt-out of allowing us to “sell” your information. We do not currently sell personal information as defined under applicable law. If our practices change, we will obtain your consent and provide an opt-out. Selling does not include certain sharing of data, such as with service providers or affiliates to perform business purposes.
Non-Discrimination: You have the right to not receive discriminatory treatment from us for exercising your CCPA rights. We will not discriminate against you if you exercise your rights under the CCPA.
You may designate an authorized agent to submit CCPA requests on your behalf by providing a signed authorization, proper ID, and verification of your own identity.
Contact for More Information
Please contact us if you would like more information about the CCPA or exercising your rights by:
- Calling us at +44 20 7946 0000
- Emailing us at: [email protected]
- Visiting: https://www.darcymarkslondon.com/privacy
- Writing to us at:
Darcy Marks London
Attn: Privacy Officer
123 London Lane
London, UK, A1B 2C3
